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You are hereDownturn Tightening Google's Grip on Internet Advertising -- per new IAB #s
Submitted by Scott Cleland on Wed, 2008-10-08 16:32
Google continues to rapidly take revenue share of overall U.S. Internet advertising, per the latest released IAB industry figures. As the overall Internet advertising growth rate slows from 26% in 2007 to 15% for IH08, Google is strengthening its relative grip on the overall Internet advertising market in the United States, not just the search market that Google is well known to increasingly dominate with 71% share of searches per Hitwise.
Per the new IAB data on the overall U.S. advertising market:
Sources: IAB 2007 report, Yahoo 2007, Google 2007, Google 2Q08, Yahoo 2Q08. With Google's earnings October 16th and Yahoo's October 21st, I expect we will see more evidence of Google's growing market power, i.e. relative strength of Google vis a vis Yahoo and its other competitors.
Bottom line:
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