Netflix' Uneconomics
Netflix' continues to exhibit serious difficulties grasping basic economics, competition and value.
First, Netflix is lowering its value to customers.
- Netflix now charges its subscribers' 60% more in September in return for lots less premium content available for subscribers in February, as Netflix just lost Starz,its top premium content provider, which supplies 22 of Netflix' top 100 movies.
Second, Netflix is shifting its costs to its customers.
- Netflix used its abrupt and controversial 60% price hike to force many of its core users away from the DVD model that many prefer and have the viewing technology for (but costs Netflix more), to the streaming model, (which Netflix prefers because it costs them less) even if it costs many of their DVD customers to spend lots more to upgrade their viewing technology to view the streamed content in the way they can currently view DVDs.
Third, Netflix is chasing away the premium content its subscribers demand.