Why NN is so limiting in the real world -- Thierer's great XBox personal story

I always enjoy reading, listening, and learning from Adam Thierer of the Progress and Freedom Foundation because of his clarity of thought and practical insights. His latest blog is noteworthy
http://blog.pff.org/archives/2006/07/microsoft_xbox.html  because he explains how limiting the one-size-fits-all approach of NN regulation would be in limiting the user experience of all that Microsoft's XBox has to offer its users.

He makes a pretty persuasive case of why special Microsoft-Verizon commercial cooperation could best serve each of their customers.

I believe Microsoft's support of regulating all broadband carriers is very short-sighted. Adam explains eloquently, how the lack of commercial cooperation hinders users in benefiting from all XBox offers users.

I know one thing. Companies could work out their differences commercially in very short order. If they are using Congress or their regulator as their go between, like Microsoft is doing with NN, it can take a decade to work things out as we learned with implementation of the 1996 Telecom Act. 

I continue to be amazed at the litigation rathole neutrality-ites seem bent on going down.