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Keep the Internet Free? or without cost?

I continue to hear net neutrality proponents say "keep the Internet Free" but really want the Internet to be without cost. Freedom and no cost are two very different concepts.

I think one of the biggest reasons the two sides of this debate talk past each other is that broadband companies view this as a marketplace and a business where value is provided through products/services in return for a fee. Provide more value, get more payment.

However, many on the other side just assume that the Internet is a "right, a pillar of democracy and a public good/gift and that everyone should have and not have to pay any more for.

Why this debate has polarized so much is that the world views supporting each side are planets apart...