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Google's Top Ten Antitrust Quotes

In Google's own words...

  1. "…we expect that advertising funded search engines will be inherently biased towards the advertisers and away from the needs of the consumers. Since it is very difficult even for experts to evaluate search engines, search engine bias is particularly insidious." "…we believe the issue of advertising causes enough mixed incentives that it is crucial to have a competitive search engine that is transparent and in the academic realm." Google co-founders Larry Page and Sergey Brin, in their published 1998 Stanford University Research Paper,
  2. "We don't actually want you to be successful," referring to companies trying to increase their ranking in search results." Google CEO Eric Schmidt, 10-8-08, AdAge,
  3. Search is critical. If you are not found, the rest cannot follow.” Santiago de la Mora, Google’s head of printing partnerships, 8-23-09, New York Times,
  4. Google is "the biggest kingmaker on this earth." 6-17-10, Amit Singhal, Google Ranking Team Head, The Telegraph,
  5. Ultimately our goal at Google is to have the strongest advertising network and all the world’s information.” Google CEO Eric Schmidt, ZDNet, 8-23-06,
  6. "Scale is the key. We just have so much scale in terms of the data we can bring to bear." Google CEO Eric Schmidt, 10-2-09, Bloomberg-BusinessWeek,
  7. "We don't have better algorithms than everyone else; we just have more data." Google’s Chief Scientist Peter Norvig, 3-21-10, ECPM Blog,
  8. “Google is really based on this. Users go where the information is so people bring more information to us. Advertisers go where the users are, so we get more advertisers. We get more users because we have more advertisers because we can buy distribution on sites that understand that our search engine monetizes better. So more users more information, more information more users, more advertisers more users, it’s a beautiful thing, lather, rinse, repeat, that’s what I do for a living. So that’s … the engine that can’t be stopped.” Google Sr. VP Jonathan Rosenberg, 2-27-08,
  9. Advertising is the lifeblood of the digital economy.” The Official Google Blog, 3-11-09,
  10. "Our model is just better." "Based on that, we should have 100% share" Google CEO Eric Schmidt, 12-10-09, Forbes,