Sometimes something is so off-base that a straight analysis is wholly insufficient and warrants satire.
Google's 60-page proposed remedy document -- or "Commitments to address the EU's antitrust concerns of search bias -- warrants satire and ridicule.
Google’s proposed search bias remedy is no remedy. It would be worse than the status quo.
If accepted by the EU, it would legitimize and entrench Google’s 90+% dominance of search and search advertising in Europe, and make it much harder for any semblance of competition to ever take root.
Google’s proposed search bias remedies are so preposterous one has to use metaphors, imagery and analogies to understand what is really going on and what Google is really proposing.
Please enjoy my 15 page pictorial Power Point presentation: A Satire: Grading Google’s Search Antitrust remedies in the EU’s Market Test – here.
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Googleopoly Research Series:
Part 1: Googleopoly I: The Google-DoubleClick Anti-competitive Case -- 2007
Part 2: Googleopoly II: Google’s Predatory Playbook to Thwart Competition -- 2008
Part 3: Googleopoly III: Dependency: The Crux of the Google-Yahoo Ad Agreement Problem -- 2008
Part 4: Googleopoly IV: How Google Extends its Search Monopoly to Monopsony Control over Digital Info-- 2009
Part 5: Googleopoly V: Why the FTC Should Block Google-AdMob -- 2009
Part 6: Googleopoly VI: Seeing the Big Picture: How Google is Monopolizing Consumer Internet Media --2010
Part 7: Googleopoly VII: Monopolizing Location Services – Why Skyhook is Google’s Netscape --2011
Part 8: Googleopoly VIII: Google’s Deceptive and Predatory Search Practices -- 2011
Part 9: Googleopoly IX: Google-Motorola’s Patents of Mass Destruction -- 2012
Part 10: Googleopoly X: Google’s Dominance is Spreading at an Accelerating Rate -- 2013
