Countdown: 11 days until Google-Yahoo DOJ deadline -- More troublesome info comes to light

Advertising Age reports that the ANA asked Google to identify any major advertisers in support of the Google-Yahoo deal. ANA did not get any. Ouch!

• Pretty damning of Google's claims to be looking out for the best interests of their customers...

ANA CEO Bob Liiodice "also said he asked Google and Yahoo for more details on their claim that the deal will theoretically yield better return for marketers. "We said, 'Can you show us some data from the test you collaborated on?' They either didn't know or didn't share." Ouch! Ouch!

• More damning evidence that Google isn't looking out for their customers -- probably because Google knows it is the only place in the world advertisers can go to broadly and efficiently reach the billion plus Internet audience.

Bottom line: ANA CEO Bob Liodice sums up the problem quite nicely in Business Week's article: Google's Antitrust Troubles in describing the proposed Google-Yahoo deal:

• "This is not a good environment for advertisers."