Antitrust Institute paper opposes Google-Yahoo ad pact

Norman Hawker of the American Antitrust Institute released a measured and balanced white paper, "The proposed Google-Yahoo alliance" that recommends the agreement be blocked if Yahoo can't remain a viable competitor to Google and Yahoo.

• 
  

  One telling quote: "It strains credulity, however, to believe that Google would agree to an arrangement that gives its chief rival $800 million

  to invest in efforts that would, if successful, reduce Google’s market power."

The paper is well done. It is a value-added read for those focusing on the outcome of this issue. It is also a good complement to my recent white paper: "Googleopoly II Google's predatory playbook to thwart competition."