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Submitted by Scott Cleland on Fri, 2008-10-03 11:20
I wrote a new white paper, Googleopoly III, to answer the core question in the Google-Yahoo deal: Would Yahoo compete as vigorously with Google Post Agreement?
I wrote this white paper now because, there are many indications that the DOJ will decide to bless or block this Google-Yahoo deal next week before the parties' October 11 review deadline.
The abstract of my 10 page White Paper is below:
Submitted by Scott Cleland on Thu, 2008-10-02 18:51
Senate Antitrust Subcommittee Chairman Kohl sent a letter to the DOJ on the Google-Yahoo ad agreement stating "we conclude that important competition issues are raised by this transaction."
"These issues include:
The letter ends with the thought that they "...would encourage the Department to intervene to protect competition..." if this deal now or in the future were to "...cross the line into an unacceptable, anti-competitive collaboration among competitors..."
It is important to note: Ranking Republican Member Orin Hatch was not a signatory of this letter; he was a signatory of the Subcommittee's letter to the DOJ on the Google-DoubleClick merger.
Bottom line: The timing of this letter suggests that the DOJ is close to a decision on whether it will block or bless the proposed ad agreement between Google and Yahoo.
Submitted by Scott Cleland on Tue, 2008-09-30 12:08
The Google-Yahoo ad agreement is at great risk of being blocked by antitrust authorities because of a very serious "tip of the iceberg" problem.
There are sound reasons our judicial system requires that parties/witnesses testify under oath to tell the truth, the whole truth, and nothing but the truth.
Submitted by Scott Cleland on Wed, 2008-09-24 15:39
Norman Hawker of the American Antitrust Institute released a measured and balanced white paper, "The proposed Google-Yahoo alliance" that recommends the agreement be blocked if Yahoo can't remain a viable competitor to Google and Yahoo.
The paper is well done. It is a value-added read for those focusing on the outcome of this issue. It is also a good complement to my recent white paper: "Googleopoly II Google's predatory playbook to thwart competition."
Submitted by Scott Cleland on Tue, 2008-09-23 12:24
Submitted by Scott Cleland on Tue, 2008-09-23 12:10
My new Googleoply II White Paper (see www.googleopoly.net) identifies and documents the twenty-six sources of Google's market power and the five different anti-competitive strategies Google employs to foreclose competition.
The press release for my White Paper is included below:
Internet Expert Unearths Google’s Predatory Playbook:
Why the DOJ Needs to Block the Google-Yahoo Ad Partnership
Partnership Would Further Cartelize Search Advertising -- Harming Advertisers and Publishers
Submitted by Scott Cleland on Mon, 2008-09-22 17:59
Google's main defense of why Google-Yahoo is not a price-fixing arrangement that prices are set by competitive auction -- is simply not true. The "its an auction" defense is a sham, superficially appealing, but still a cover-up.
Why is Google's "auction" defense a sham?
Submitted by Scott Cleland on Mon, 2008-09-22 16:06
Uh oh. Google's worldwide customer base, the World Federation of Advertisers is formally recommending that the EU block the Google-Yahoo ad pact.
It puts a serious crimp in Google's credibility when Google's world wide customers disagree so publicly with Google that the Google-Yahoo ad pact is good for advertisers...
Submitted by Scott Cleland on Thu, 2008-09-18 11:15
The plot thickens. Google's CEO Eric Schmidt remains defiant that he is going ahead with the Google-Yahoo pact regardless, but may be signalling Google is willing to wait until the second of its two contractual deadlines: October 11th, versus September 25th per press reports.
What's the real deadline?
Clearly there has been a cascade of ominous developments that signal the DOJ investigation of the Google-Yahoo deal is very serious indeed.
Submitted by Scott Cleland on Mon, 2008-09-15 16:57
The World Association of Newspapers stated it "strenuously opposes Google’s attempt to take over a portion of Yahoo’s content advertising and syndicated search businesses. Google already substantially dominates both businesses and its market dominance is growing by the day. Yahoo is (and should continue to be) Google’s most significant competitor in the syndicated search business and is (and should continue to be) its only real competitor in content advertising."
The WAN also said:
Google, you have another BIG problem.
Now large powerful voices from Google's two biggest customer segments have seen through Google's pathetically self-serving argument that it needs to cartelize the search advertising industry to best serve its customers.
Better late than never. Content providers were largely asleep at the switch in the FTC's review of the Google-DoubleClick merger.