Submitted by Scott Cleland on Fri, 2007-07-20 12:37
The antitrust relevance of yesterday's New York Times reported quote: " ...marketers increasingly want to combine their purchases of search and display advertising." has really quite profound implications for the pending Google-Double-Click deal.
What that quote does is zero in on what really matters to FTC antitrust authorities -- how would the transaction actually change the current competitive dynamic, or more specifically, how would the merger "substantially lessen competition," which is the legal standard for approving/disapproving mergers.
Submitted by Scott Cleland on Thu, 2007-07-19 11:35
What's wrong with this picture?
What's wrong with this picture? Nothing!
Submitted by Scott Cleland on Wed, 2007-07-18 18:39
Google tries to maintain that search and display advertising are separate markets and not direct competitors.
It appears Yahoo would beg to differ.
Submitted by Scott Cleland on Wed, 2007-07-18 12:28
Submitted by Scott Cleland on Wed, 2007-07-18 12:21
I particularly like his new term for net neutrality/open access regulation: "business model chauvinism." Dead on.
He also points the spotlight on what Google is really doing in organizing groups to view broadband companies as the big public enemy for things they might do in the future, and how that conveniently distracts people from scrutinizing Google's own increasing dominance of online advertising and the business model of the Internet.
Submitted by Scott Cleland on Tue, 2007-07-17 19:12
It didn't take long for the Empire to Strike back! Shortly after the release of Googleopoly, Ed Black, President and CEO of the Computer and Communications Industry Association, which represents Google, put out a critical press release on my Googleopoly white paper entitled: "Merger Report Unconvincing."
As expected they tried to discredit the messenger because they don't like the message. Standard operating procedure from my debate opponents.
Submitted by Scott Cleland on Tue, 2007-07-17 09:52
My detailed analysis over the last several weeks leads me to believe that the FTC is likely to block the Google-DoubleClick merger because it will enable Google to dominate online advertising and dramatically increase the opportunity for market collusion and price manipulation in the market for consumer click data, ad-performance tools, ad-brokering and ad-exchanges.
Antitrust is fact-specific and evidence-driven. To understand the true antitrust outlook for a merger one needs to become familiar with the core facts of the case. To date, media and investment coverage of this merger has been remarkably superficial.
I see three big takeaways from my white paper.
First, the more people learn about this merger the more concern they will develop.
Submitted by Scott Cleland on Mon, 2007-07-16 15:38
You're invited to participate in a conference call Tuesday July 17th at 11 am EST to hear a discussion of, and Q&A on, my new 35-page white paper, entitled:
I will explain how a Google Inc. (NASDAQ: GOOG) - DoubleClick merger will facilitate a de facto Internet information access monopoly, substantially lessen competition, and harm consumers, Internet content providers, and advertisers.
Submitted by Scott Cleland on Fri, 2007-07-13 11:03
FCC Chairman Martin's surprising proposed open access/net neutrality regulations for the 700 MHz auction, threaten to broadly chill the broadband investment necessary to deliver broadband deployment to all Americans.
Chairman Martin has now emphatically embraced the core economic principle of former FCC Chairman Reed Hundt's Frontline Proposal (and Frontline's Google gaggle of investors), which is that market forces will not and cannot promote sufficient "competition" so the government must regulate and "manage competition" (i.e. mandate prices, terms and conditions -- either directly or indirectly) to ensure consumer welfare.
Submitted by Scott Cleland on Thu, 2007-07-12 08:51
Both sides were ably represented:
Watch and enjoy!