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New evidence of why Google so dominates search
Submitted by Scott Cleland on Thu, 2007-07-05 12:59
The New York Times article today: "South Koreans Connect Through Search Engine" provides a huge window into what the real source of a search engine's market dominance is. (The article indicates that in South Korea, Naver.com is the leading search engine with 77% share, followed by South Korean company Daum.net with 10.8%, and Yahoo with 4.4%. Google's market share is 1.7% in South Korea.)
Specifically, what makes Google's 1.7% South Korean search market share different from its 90% share in Germany, Spain, 82% share in France, 75% share in the UK, and its 65% share in the US -- given that Google has been competing in the South Korean market since 2000?
Now we are getting somewhere. Why is Google so dominant in search in the rest of the world? Because Google, in other languages, has more information to be searched than any competitor -- by far. Simply, Google has assembled the world's largest database to search -- per its mission: "to organize the world's information to make it universally accessible and useful."
Simply, why this article and the South Korean example is important to the FTC's review of the Google-DoubleClick merger is that it helps show that there are very substantial barriers to entry in the search market.