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Mobile Content: Google's Commons vs. Apple's Market

Mobile content producers do not have a truly competitive choice between Google's 10% fee One Pass service and Apple's 30% fee subscription service, as much as they have a value system choice between Google's Internet commons model and Apple's property-rights-driven market.

 

  • Google's One Pass offering looks eerily like its Google TV offering, where major video content owners faced the platform choice between dumb content and Content is King."
    • Given that choice, content-is-king-oriented owners broadly rejected Google's property-hostile, dumb-content system/model.
  • As mobile content providers and carriers threatened with "dumb content" and bandwidth/spectrum commodification from Google's "free" commons model assess their real long term strategic competitive and value-creation options, they will increasingly look toward, and forward to, the nascent Microsoft-Nokia alliance offering and RIM's offering for content-is-king allies and true competitive choices.

As much as Google tries to fool Little Red Riding Hood content owners that their Grandma always had such big eyes and big teeth, most mobile content providers will spot the Google commons wolf in disguise.

 

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