Online Privacy

With reports of the FTC's looming antitrust investigation of Google, it is highly-relevant that Google now has ~93.7% of U.S. revenue share of search advertising and that Google has taken ~26% of the search advertising revenue share that it did not have a year ago.

• Google continues to relentlessly gobble up massive search advertising revenue share from its only significant competitors, Yahoo and Microsoft (which have combined forces in search in the last year), in part because:
  • Google's relevant search revenues are 24x bigger than Yahoo's and 39x bigger that Microsoft's; and
  • Google is growing its huge search revenue base so much faster -- +27% to Yahoo's -19% and Microsoft's +14%.
    • (These revenue share calculations are relatively easy to do -- they are explained in detail at the end of this post.)

Many do not realize that antitrust authorities already believe that Google is a monopoly, because the most commonly cited market share numbers in the media are from ComScore, which tracks share of searches not search advertising revenue share.

My new Forbes' op-ed: Google Disregards the Law, tells the sordid story behind today's story of Google apparently agreeing to settle a criminal investigation with the Department of Justice for ~$500m for promoting and accepting advertising from illegal online pharmacies.

• The op-ed sadly chronicles that this latest law-breaking by Google is part of a well-established pattern of disregard for the rule of law.
• If one cannot trust a public Fortune 100 company to obey the law, one cannot trust them overall as I explain in much great detail in my new book "Search & Destroy Why You Can't Trust Google Inc."
  • See: www.SearchAndDestroyBook.com for the different ways you can buy the book.

My Network World interview with Ms. Smith, the Privacy and Security Fanatic, about: Search & Destroy Why you can't Trust Google, is here. The link to my book site is here.

The Washington Times published my op-ed on why you can't trust Google Inc., which highlights two of the main themes, privacy and property rights, of my new book: "Search & Destroy Why You Can't Trust Google Inc."

• Please see the op-ed here.
• Please see my book site here.

I've long thought there was a big untold story about Google, essentially a book all about Google, but told from a user's perspective, rather than the well-worn path of Google books told largely from Google's own paternal perspective.

• (You can buy the book, Search & Destroy Why You Can't Trust Google Inc. at www.SearchAndDestroyBook.com, Telescope Books, Amazon, Kindle, Kindle Apps, Barnes & Noble, The Nook, and The Nook Apps.)

Given that Google is the most ubiquitous, powerful and disruptive company in the world, it seemed logical to me that users, and people affected by Google, had a lot of important and fundamental questions about Google that no book had ever tried to answer in a straightforward and well-defended manner.

How business models are aligned or not with users' privacy interests, will be spotlighted at the Senate Judiciary hearing Tuesday on "Protecting Mobile Privacy" featuring Google and Apple officials as witnesses.

• Expect the term "privacy conflict of interest" to become more common and important as companies who don't work for users, hurtle into the future increasingly tracking, analyzing and using users' private information and behavior without users' meaningful consent.

While the Senate Subcommittee on Privacy will hear from both Google and Apple witnesses on how their companies handle users' WiFi location data, their testimony will provide stark contrast in the companies' privacy conflicts of interests.

Google vs Apple concerning alignment with users' interests:

First, 97% of Google's ~$30b in annual revenues comes from advertisers, whereas ~99% of Apple's ~$87b in annual revenue comes directly from customers who buy and use Apple's products and services.

In a remarkable admission for a senior public company executive, Google Chairman and longtime former CEO Eric Schmidt told Gigaom: "At Google, we give the impression of not managing the company, because we don't really. It sort of has its own borg-like quality if you will. It sort of just moves forward."

If the executives ultimately responsible for "managing the company" to ensure it proactively respects users' privacy, vigilantly guards against security and data breaches or property infringement, is not really "managing the company," it now makes sense why Google has so many privacy scandals, and security and property infringement problems.

Generally protecting privacy, security and property rights are not engineering goals unless company management and managers have internal control and management focus, systems, processes, and procedures to ensure they are a priority to engineering teams.

Google's lack of interest in management execution is evident in Google's:

New "smoking gun" incriminating and damaging evidence from court documents in the Skyhook vs. Google court case, likely increases Google's antitrust and privacy risk on multiple fronts. (For background on the Skyhook case see here, here.)

A must-read piece by Mike Swift of The Mercury News, details how, in May 2010 just after the WiSpy scandal broke, Google's Larry Page (who is now CEO), had an email exchange with senior executives that made clear how strategically important building a WiFi location database was to Google's Android and mobile strategy.

• This new "smoking gun" evidence has very broad and serious implications for many different antitrust and privacy investigations into Google because it shows Google's senior leadership were fully aware of what the company was trying to accomplish in its WiFi location database efforts, and more importantly, it confirms Google's strong business motive and intent to more aggressively to dominate WiFi location services.

Implications of the new evidence:

Antitrust:

The current media and Congressional interest in the new revelation that Google and Apple have collected WiFi location information has largely missed an exceptionally salient point -- Google and Apple have very different privacy track records stemming from their very different attitudes toward privacy.

Google Privacy Scandal #11:

The Wall Street Journal essentially confirmed the huge flaw in the FTC-Google privacy settlement that I recently spotlighted; see Julia Angwin's excellent privacy article: "Apple, Google Collect User Data."

The WSJ investigation confirmed the fact that Google (and Apple too) are tracking their mobile device users' movements and locations based on "unique device identifiers" without users' knowledge or authorization.

The confirmation of this fact, confirms my point that the FTC-Google privacy settlement has a huge loophole in that it does not include "unique device identifiers" to be private information, a ridiculous distinction because a "unique device identifier" is obviously as private as a name or IP address, which the FTC already considers "covered information." FYI: the proposed bipartisan Kerry-McCain privacy legislation considers "unique device identifiers" to be private information.

If the FTC is truly serious about enforcing its fair representation laws and sanctioning deceptive and unfair privacy practices when they find them, it should modify its draft privacy settlement with Google to include "unique device identifiers," as covered private information, in the final settlement with Google that soon will be codified by the court.