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Antitrust

How Google-Double-Click is exploiting antitrust law's soft underbelly

The news of Google acquiring Double-Click prompted me to spend a good part of my weekend analyzing the competitive implications of this seminal proposed acquisition for the future of the Internet.

My analysis focused on answering the following key questions of interest:

  • What is Google's real competitive endgame with DoubleClick?
  • Why is this acqusition likely to pass antitrust muster?
  • Why will Google increasingly dominate Internet search?
  • What other anticompetitive behaviors by Google position Google to dominate Internet advertising?

Summary of my conclusions:

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