Techcrunch: "further proof that Google flat out owns the online advertising space..."

I had to point you to a short, but great post by Michael Arrington of Techcrunch that shows how Yahoo and Facebook feel they must advertise on Google to reach Internet customers.

• He also included an interesting link to a previous post of his that spotlights how Google now has almost 40% share of online advertising revenues and how its share is rising surprisingly fast.

A core point I made in my "Googleopoly" white paper on the pending Google-DoubleClick merger, was why no competitor will be able to catch Google in search advertising, including #2 Yahoo and #3 Microsoft. (see pages 17-18 in particular)