World Federation Advertisers opposes Google-Yahoo ad pact

Uh oh. Google's worldwide customer base, the World Federation of Advertisers is formally recommending that the EU block the Google-Yahoo ad pact.

• "The World Federation of Advertisers (WFA) fears that the proposed advertising alliance between Yahoo and Google will have a detrimental effect on competition, result in price increases and reduce the options available to advertisers worldwide.
• It has therefore sent a written submission to the European Commission's Directorate-General for Competition recommending that they block this agreement."

It puts a serious crimp in Google's credibility when Google's world wide customers disagree so publicly with Google that the Google-Yahoo ad pact is good for advertisers...

• If they can't convince their customers... it will be even harder to convince antitrust authorities...