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Let’s Play Pretend: a Satire of Google’s Second EU Search Remedy Proposal
Submitted by Scott Cleland on Tue, 2013-11-12 13:26
For satire to work, one has to have something to work with. Well Google doesn’t disappoint!
Please don’t miss the grins and aha-s from this playful satire -- here.
Google’s 96-page second remedy proposal to settle the EU’s antitrust concerns largely boils down to one twelve-word, total-absolution-statement, in the preamble of Google’s official “Commitments,” that if accepted by the EU, effectively would take the force of EU law in relation to Google.
Specifically, the proposal would pretend Google is not a dominant firm despite its >90% share, that it has done nothing wrong, and that it has no liability for its abuse of its dominance in four different ways. That is not a true, fair or just settlement.
Google’s total-absolution proposal would be much worse than the status quo, because if accepted by the EU, it would legitimize and entrench Google’s 90+% dominance of search and search advertising in Europe, bless its extension of dominance into competitive markets, and make it near impossible for any semblance of natural online competition to ever take root in Europe for the benefit of European consumers.
Please enjoy my new 12-page pictorial Power Point presentation: “Satire II: Grading Google’s Search Antitrust Remedies In the EU Second Market Test” – here.
GOOGLEOPOLY RESEARCH SERIES
Googleopoly I: The Google-DoubleClick Anti-competitive Case – 2007
Googleopoly II: Google’s Predatory Playbook to Thwart Competition – 2008
Googleopoly III: Dependency: The Crux of the Google-Yahoo Ad Agreement Problem – 2008
Googleopoly IV: How Google Extends its Search Monopoly to Monopsony Control over Digital Info—2009
Googleopoly V: Why the FTC Should Block Google-AdMob – 2009
Googleopoly VI: Seeing the Big Picture: How Google is Monopolizing Consumer Internet Media –2010
Googleopoly VII: Monopolizing Location Services – Why Skyhook is Google’s Netscape –2011
Googleopoly VIII: Google’s Deceptive and Predatory Search Practices – 2011
Googleopoly IX: Google-Motorola’s Patents of Mass Destruction -- 2012
Googleopoly X: Google’s Dominance is Spreading at an Accelerating Rate -- 2013
Googleopoly XI: a Satire: Grading Google’s Search Antitrust Remedies in EU Market Test – 2013
Googleopoly XII: Google-YouTube’s Internet Video Distribution Dominance -- 2013